Fool-Proof Marketing: 15 Winning Methods for Selling Any by Robert W. Bly

By Robert W. Bly

Make your corporation Thrive in Any EconomyFrom bestselling writer Bob Bly, this easy-to-read, hands-on consultant deals fifteen equipment for maximizing company functionality in any economy.Depression and recession are genuine fears for companies, yet each has its ups and downs whatever the economic system. In reaction, Fool-Proof advertising offers confirmed thoughts for reversing any revenues decline and constructing business-generating principles for maintaining momentum whilst enterprise is good.Fool-Proof advertising deals hands-on recommendation, including:Personal recommendations, from harnessing confident suggestion to gearing up for enormous motion, discovering time for advertising and marketing in the course of a increase, and maximizing downtimeTime-tested advertising and marketing options for locating new buyers and producing new leads, orders, and salesProven enterprise techniques for slicing expenses, bettering potency, and adapting your working methods to the present company climateThe most up-to-date customer support tendencies and techniques for construction buyer loyalty, expanding client retention, and maximizing lifetime shopper valueWith Bob Bly's uncomplicated and powerful advertising and marketing thoughts, you can find new resources of profit, reduce expenses, enhance your customer support, and create more suitable relationships together with your consumers. no matter if your small business is presently on course, you will discover artistic how one can streamline your company and get ready for unforeseen difficulties. do not simply watch your enterprise dwindle--make your company more advantageous via those confirmed innovations for taking advantage of your advertising and marketing greenback.

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Sample text

When you’re successful, you have too much to do—and not enough time to do it. When you’re in a slump, you work frantically to reverse the situation and are under added pressure to improve performance. Naturally, all of this adds enormously to the stress of modern business life. And when you’re stressed, you might ignore the need to implement new marketing initiatives, or shortchange your clients by cutting corners. Here are a few simple techniques you can use to reduce stress and tension on the job, thereby allowing you to focus on your customers and your marketing efforts.

You can then pass along the benefits of your learning to your customers. Time-filler #9: Take a course. Slow times are also good times to take a course in any subject that interests you or would add to your professional growth. Although the tendency is to take only business and computer courses, don’t forget to treat yourself to something that’s purely fun and appealing to your personal interests, such as short story writing, oil painting, Greek history, and so on. Even if the course is unrelated to your business, it’s still an opportunity for making connections with fellow students and instructors, all of whom might be potential customers.

Qxd 10/11/02 11:07 AM Page 20 20 Personal Strategies pass along a pertinent clipping, you simply tear out the article, attach a note saying, for example, “Send to Terry Henderson,” and have your secretary do the rest. 10. Before you sit down to read, make sure you have everything you need. This includes a pen, highlighter, note pad or index cards (if you’re reading study material), and the complete text of the article. When reading trade magazines, tear out the reader service card and keep the card and a pen in front of you as you scan the magazine.

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